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>> AMOLED impact fade in the first half of the LCD touch display began to decline 22th,Mar,2017
Recently to the middle of this year's annual report of the intensive release, according to the relevant release of the content shows that non-Apple mobile phone LCD touch display technology, began to be AMOLED display technology impact.
One of the factories located in mainland China's two touch display giant Ou Fei light and trust, in the LCD touch display business, compared with the same period last year, performance has declined. Which in the mobile phone LCD panels and modules are shouting out of stock every day, the price of the market is very dissonant.
Which believe that the first half of the unaudited LCD touch display business a total revenue of 7.635 billion Hong Kong dollars (about 6.547 billion yuan), down about 5.5%. Oufei light touch display operating income of 4.992 billion yuan, down about 22.29% year on year.
With Samsung in the second half of last year began to expand production capacity of AMOLED display, Samsung in addition to shut down their own LCD phone panel production line, the brand's own mobile phone display nearly 70% of the total installed their own AMOLED touch display Integrated screen.
And in order to promote the development of AMOLED industry chain, Samsung is also actively promoting the Chinese-made brand mobile phone also uses Samsung touch display technology. Which in order to segment the domestic brand market, and bypass Apple's SE mobile phone front effect, the Chinese-made brands in the OPPO, vivo, Meizu phone, in the first half of this year have nearly 40% of the proportion of Samsung AMOLED touch Show the integration screen.
Samsung in the first quarter of this year, AMOLED display shipments almost doubled year on year, shipping more than 80 million. Samsung in the second quarter continued to pull up shipments, shipments close to 100 million. And the second half of Samsung will continue to expand its AMOLED display chip size, and for next year's Apple phone orders debugging new production lines.
Smart phones using capacitive touch technology, display technology and touch technology has become an inseparable fate of the community. But in the case of capacitive touch technology without subversive breakthrough, Apple as the representative of the first-line brand has been increasingly inclined to use the touch and display function integrated In \ On-Cell touch screen, reducing the The Application of External Touch Screen in Mobile Phone Industry.
But compared to plug-in LCD touch display technology, In \ On-Cell LCD touch screen is still relatively expensive technology, and even less attractive than Samsung's AMOLED. Samsung's Super AMOLED display, although integrated with On-Cell touch technology, but compared to In \ On-Cell LCD touch screen, whether it is production yield or display to be more customers.
Apple in order to improve the outdoor use of the effect, as well as AR dynamic virtual display technology pave the way, has already begun in the LCD display technology on the sRGB display color gamut to optimize the dynamic environment to enhance the dynamic display, still in the standard SRGB format display, the dynamic will be more richer dynamic video standard NTSC format to adjust. And Apple's next step in some electronic products began to use AMOLED display technology, is to strengthen the dynamic display of the screen effect.
In fact, in the plug-in touch screen and embedded In \ On-Cell touch technology, to distinguish between the two in the end there will be much difference, consumers have not really want to really care. Even the apple, so far still on the iPad tablet insist on plug-in touch screen technology, and still GF2 membrane structure of the capacitive touch screen, the same does not prevent the iPad to become the best flat product.
However, with the AMOLED production costs and display performance continues to progress, AMOLED display cost closer to the top LCD products. And in the case of mobile video applications more and more popular, AMOLED only by the rapid response of this advantage, it will be in the field of mobile phone display a large part of the market share.
At the same time LCD camp, the panel manufacturers between the business strategy and their living environment, will also make the LCD market differentiation. For example, from the end of the previous year, the ordinary a-Si technology mobile phone panel production line, based on operating costs pressure, have to transition or close; new LTPS mobile phone panel production line in Japan, the terminal manufacturing center moved to mainland China Environment, the loss of customer resources advantage capacity can not be released.
In fact, the first half of this year's mobile phone display is also intriguing, according to the global small and medium size panel line capacity supply point of view, the total market is absolutely oversupply, or Taiwan's panel production line will not limit production or conversion For the OLED test line. The market out of a large part of the reasons, in addition to the Taiwan earthquake disappeared part of the production capacity, the two Japanese panel factory JDI, Sharp's mobile phone panel production capacity is also an important reason for idle.
According to statistics, China's domestic brands in the first half of this year, smart phone shipments grew close to three percent, becoming the world's fastest growing market. However, the main service of Chinese-made brand mobile phone touch display manufacturers, actually not as fast as the imagination of the outside world, the real reason is certainly not mobile phone display or price increases.
In fact, if the largest domestic shipments in China, Huawei did not eat part of the JDI, Sharp In \ On-Cell LCD production capacity, shipments followed Huawei's OPPO, vivo did not switch to AMOLED display, the whole of China Mobile phone touch screen market, at least should also be with the smart phone shipments growth of about three percent.
Facts show that the touch screen market has been the impact of the AMOLED display, and now the panel factory is still further tighten the panel supply, self-made module trends, a short period of time touch screen processing industry, how to break through the existing difficulties , Still need to be careful to face their own practical problems.
However, China's mobile phone display module manufacturers have the ability to quickly gather skilled employees, absorb capital investment, and quickly organize the production of fine traditions, in upgrading equipment automation, import advanced processes and optimize enterprise management investment is still growing. With the mainland China a number of six generations of mobile phone panel production line began mass production, whether it is LCD display products, or AMOLED display products, a huge capacity to release the pressure, certainly need to support the downstream industry chain and digestion.
Mobile phone touch display industry, the industry's total output value of the industry is still nearly 100 billion scale, the industry each year to earn tens of billions of net profit. Deep plowing LCD module to make money, and for the OLED panel after the outbreak of OLED display module to undertake the latter part of the processing to do the full preparation of the general trend, is still the mainstream of China's touch display.
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