Shenzhen Enrich Electronics Co.,Ltd

 

Since the end of the second quarter of 2022, the panel factory actively responded to the industry changes, generally crop rate adjustment, due to the industry's supply side of the crop rate adjustment and downstream customers actively de-inventory, the market supply and demand relationship gradually tends to a healthy level, so bring the bottoming out of the LCD TV panel price rebound. Into 2023, with the domestic brand factory stocking demand and procurement gradually recovered, the panel factory cautiously improve the crop rate, and continue to practice the "on-demand production, dynamic production control, healthy development" consensus.

 

With the arrival of the second half of the promotional season, terminal sales rebound, brand stocking momentum continues, LCD products will have the opportunity to usher in the volume and price, is expected to 2023 semiconductor display industry will show a trend of first low and then rise. In the long run, the industry's own development law plays a leading role in the supply and demand relationship will gradually recover, and the development of the industry will return to normal.

 

Regarding the progress of flexible AMOLED business, BOE said that in 2022, the company's flexible AMOLED shipments were nearly 80 million pieces, an increase of more than 30% year-on-year, basically completing the annual shipment target, and the high-end products accounted for the improvement of the proportion of the particularly significant. However, by the impact of weak terminal consumption, the industry's overall shipment growth rate is less than expected, at the same time, in some customers entry-level products, there is obvious low price competition, entry-level flexible AMOLED product prices appear to drop significantly, by the depreciation pressure, the company's flexible AMOLED business short-term performance under pressure.

 

In 2023, with the continued growth of the company's flexible AMOLED business and the continued increase in the share of clients, it is expected that the company's flexible AMOLED product shipments are expected to continue to maintain significant growth. in the first quarter of 2023, the company's flexible AMOLED shipments were close to 30 million pieces, and the company's annual flexible AMOLED shipment target for the whole year of 2023 is more than 120 million pieces . In the future, the company will continue to improve the proportion of high-end products shipped in the flexible AMOLED business, improve the profitability of the product portfolio, and promote the accelerated growth of new technologies and new segments such as LTPO, folding, automotive, IT, etc. Overlaying the impact of depreciation of the company's flexible AMOLED production line expiring one after another in the future, the company is expected to continue to improve the performance of the flexible AMOELD business.