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Company News >> Unfortunately, after so many years of effort, BOE OLED is still the 3rd, not as good as Samsung, LG
 A few days ago, Omdia, a well-known analyst firm, released a new research report, "Small and Medium-Sized Display Duration Tracking Report".
 
The report said that in 2022, Samsung in small and medium-sized size AMOLED occupies 56% of the total market share, ranking first, BOE ranked second, accounting for 12%, while LG ranked third, with a share of 11%.
 
 
 
For a while, let the excitement, because in front of Samsung, LG, BOE OLED screen is really a brother, late start, technology before also inferior to Samsung, LG, but now actually more than LG, the distance from Samsung is also getting closer, meaning the rise of domestic OLED screen.
 
However, we should be clear that this is only small and medium-sized AMOLED, mainly refers to the cell phone OLED screen, OLED is not only used in cell phones, but also in the car, TV, tablet and other above.
 
 
 
If you look at the global OLED market, BOE is actually still far inferior to Samsung, LG, there is still a long way to go, we still have to continue to cheer.
 
Recently, Display Supply Chain Consultant (DSCC), a display supply chain consultant, has released a forecast report on the OLED market in 2023.
 
According to the report, global OLED panel shipments in 2023 will decline by 1% year-on-year, and the overall shipment amount will decline by 7% year-on-year to $38.7 billion.
 
 
 
And Samsung is still all big brother, market share will be more than 50%, a real dominant. LG will be second, with its share rising slightly to 21% from 20% in the previous year.
 
After that is BOE, its share will rise from 9% in 2022 to 13%, but there is still a gap of 8 percentage points from LG, can only be ranked third. As you can see, from the overall market share, BOE is still far inferior to LG, BOE and then grow 50%, can not catch up with LG.
 
 
 
In fact, this is because LG's large OLED screen market is still very bullish, LG's strength is OLED large screen, such as TV screen, monitor screen these. And BOE is currently in the OLED small screen than LG cattle, but in the OLED large screen is very far from LG, so the overall share is not.
 
But we have to think about, BOE started later than Samsung, LG, while some key equipment before also by Samsung, LG stuck, such as evaporation machine, Samsung LG and other exclusive agreements with the supply chain, not sold to BOE.
 
In such a situation, BOE step by step to close the gap with LG, Samsung, even in the small screen OLED screen, more than LG, enough to illustrate the great BOE, I believe that in time, we in the OLED screen, will also exceed LG, Samsung, replicate the success and glory of LCD screen, do you think?
 
Translated with www.DeepL.com/Translator (free version)

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